The real reason you feel busy but not profitable in your staging business. Last time, we talked about overhead allocation—the cost of just turning the lights on in your business. Today, we’re continuing with the other two pieces that make…
Struggling With Vacant Staging Pricing? This is the Number You’re Missing
The overlooked number that can make or break your vacant staging pricing. If you’ve ever posted in a Facebook group asking what other stagers are charging, first of all, no shame. We’ve all done it. But you probably walked away…
Grounded Communication: How to Set Boundaries Without Losing Clients
Grounded communication respects boundaries without losing revenue. Running a staging business means dealing with all kinds of client requests. Some are reasonable, and some feel like they are meant to test your boundaries. “Can you install tomorrow?” “I’ll give you…
Why Successful CEOs Invest in Coaching for Access, Not Information
The real reason CEOs invest in coaching at the highest level. Over the past couple of weeks, I’ve been sharing some aspects of my business that have been genuinely challenging. The systems that stretched me, the decisions that felt uncomfortable,…
The Day I Realized Growth Would Cost Me Comfort, Clients, and Control
When Business Growth Costs Comfort: The Season No One Talks About There’s a business season that doesn’t get talked about enough; the one where growth stops feeling exciting and starts feeling heavy. It’s a different phase from when you are…
The Business of Luxury: How Strategy Shapes Successful Staging With Heather Russo
Building a Staging Business Strategy That Supports Long-Term Growth Heather Russo is building a luxury staging business in the Boston area. And her path here? Eighteen years in insurance first. I know, right? She is like most of us out…