Client selection has a direct impact on your staging business. Think of client filters as your business’s “red velvet rope.” They’re not about turning people away. They’re about aligning your home staging services with the clients who benefit most from…
Fixing the Wrong Problem? How to Solve What Actually Matters
You’re not stuck. You’re fixing the wrong problem. If you feel like you’re solving the same problems on repeat, this episode is your wake-up call…in the best way. In this CEO Reset episode, we’re unpacking a powerful shift: moving from…
When “Great Service” Hurts Your Staging Business
When staging business capacity is stretched, service suffers. If your business feels harder to run than it should, it might not be your strategy. It might be your capacity. This week, I’m sharing a real-time decision I had to make…
Truth About Payment Methods: What They’re Really Costing Your Business
Are your payment methods hurting your business? Let’s break down a pattern that quietly creates friction for staging business owners: how clients pay you. What seems like “being flexible” can lead to delayed cash flow, extra admin work, and unnecessary…
The Hidden Math of Renewal Pricing: How to Increase Profit Without More Jobs
Renewal Pricing Is Where Profit Can Be Maximized Some numbers in a staging project feel more defined than others. The initial staging fee is usually built with care. It reflects scope, inventory, labor, and experience. It has structure behind it….
Better Inventory Management with Kate Elliott, Co-Founder of Hutch
How Kate Elliott is solving inventory management for home stagers. What happens when a stager with a tech background gets tired of duct-taping together Trello, QuickBooks, and a CRM that wasn’t built for her? She builds something better. In this…