How To Use Social Media to Grow Your Staging Business

Are you using social media for your staging business?

Social media.

Not everyone uses it. In fact, Instagram was barely a thing when I grew my staging business.

So….it is possible to grow a really successful staging business without it. That's refreshing news, right?!

But…

I know, here I go ruining it with a but...

But, it's one more tool in your tool belt to grow your business and spread the word about you organically.

Organically, meaning your potential clients decide to work with you because it's their idea, not yours. Doesn't that feel so good and take the pressure off?

Your role is to simply stay in their feed with valuable, helpful information. I don't know about you, but when I think about social media in those terms, it sounds seriously divine!

Today's podcast is all about how to reimagine how you use social media for your staging business and create new clients organically. Sweet!

Click here to sign up for the waitlist for the next enrollment period for Rethink You, the year long mentorship program to help staging business owners see the road ahead, plan for it and grow, flow and thrive.

WHAT YOU’LL LEARN FROM THIS EPISODE:

How I define organic marketing
The thoughts we need to create on purpose to help us love social media
The role social media plays in your marketing strategy
Some fun ways you can start to use social media immediately

LISTEN TO THE FULL EPISODE:

FEATURED ON THE SHOW:

Get the Fab Free Lead Magnet Guide to grow your staging business by staying in front of your best clients in a non-salesy way
Lori’s Instagram
Rethink You Coaching Program

FULL EPISODE TRANSCRIPT:

download transcript

How To Use Social Media

Hello. Hello everybody. Welcome back to the podcast. I am so happy to be with you.

This is so much fun to be able to share all of the, the trials and tribulations I've spent in my staging business with you and what I've learned, and hopefully to shorten your path to a very successful, rewarding staging business.

Today, we are talking about something that is probably quite polarizing for a lot of us staging business owners. It's a topic that most of us probably don't want to talk about, nevermind
We don't want to think about nevermind do it.

It's confusing to us.

It can be frustrating.

It can be one more thing on our to-do list, and it could seem like something that is completely insignificant in the growth of our business.

And that is social media marketing. Do we need it? Do we not need it? What do we do with it?  All of those things.

We're going to dive into them today.

And I have to say that as I, we embark on this topic today, I really want to let you know that I built my staging business before Instagram was a thing.
And I actually built it before. Facebook was actually a thing for my ideal clients, which was realtors. Most of them weren't on there.

I would try to tag them when I had a listing that I had worked on for them and they weren't taggable because they weren't on Facebook.

They also didn't really understand what I was doing in terms of co-marketing their businesses when I did tag them on Facebook.

So I actually did a lot of social media when there was no feedback whatsoever and really nobody paying attention to it.

And I still built my business.

And the reason that I built my business without that social media presence was that we are in a relationship driven business.

And the most important thing we need to do to get the ball rolling in our businesses is go out and meet the humans, right?

Meet the people out in the world, through our networking events and our zip code based strategies. And as we talked about in the podcast about lead magnets, which we'll link here in the show notes what we talked about there is that there are two sides, two sides to the coin of your marketing strategy.
There's your zip code based. And then there's your click-based strategy. That's where your social media comes in. That's where your email list comes in.
And as we said, in that all roads are going to lead to your email list. That really is the place that you're going to stay in touch with people.

However, social media is a great way to stay in front of people and also to bring them over to your email list.

So it is I think, a really valuable piece of marketing tool that you have available to you, right? It's just one more tool.
It's just like an extra hammer in the toolkit that you can use for your marketing.

But all of that said is that I really like to think about social media as part of an overall organic marketing strategy, because everything we do in our zip codes, everything we do on our click-based strategies, really ultimately we want that to be an organic marketing strategy.

And what do I mean by organic marketing, organic marketing to me means a few things. It means that you're letting relationships grow to a point where working with you is your perspective, your perspective, clients idea, right?

So you need to be in front of them enough so that they are staying connected with you. They're staying interested in you.

And they know that when they have a need your, the person they're going to work with, it allows your potential client to take the next steps with you on their terms like, and social media in particular allows them to engage with you in a way that they don't fear that you'll try to sell them staging, right.

That's really, really important.

So when you're posting out on your social media pages, one of the beautiful things is you typically don't get feedback from people and then start slamming on them with like, oh, you've got to go to my website, check out my portfolio, right?

So social media is actually a really nice way for you to create this organic environment where they can just tell you that your work is beautiful or that they admire what you've done or what an incredible result.

And you can just simply show up in a very grounded state and thank them for that, right? Just knowing that all of those seeds are getting planted.

And the cool thing is they'll commit to working with you when it's their idea. And that is really important. This is why I am not a fan of cold calling and going to open houses and meeting people because that's not really on our prospective clients terms, that's on our terms, right?

And organic marketing is all about your perspective client taking the next step. Because really when you think about it, if you go to a dinner party and you meet a professional, you know, anybody who's in business or a physician or a therapist or something like that, and you're talking about what they do, they'll just tell you what they do.
They'll tell you whatever their specialty is, but they're not going to say like, oh, Hey, I noticed that you've got, you know, some freckle on your face that you really should get checked out and I'm a dermatologist and you should come to my office and I'm going to have my person call you on Monday.
What's your cell phone number, right? 
You don't want to come from that kind of energy.

When you're marketing your staging businesses, you really want to be in that grounded state where you're simply just sharing what you do.

And then gradually letting them come to the decision that you are, the right person for them, your responsibility in the whole process of creating an organic marketing environment is simply to provide value, to provide information, provide expertise.

It's your client's responsibility to reach out and ask how they can work with you. Like isn't that so refreshing to hear is not so nice.

Like you don't have to do anything other than just show up, Just show up, provide value. You don't actually even have to ask for anything in return.
That's Your client's responsibility.

Now, this might be Difficult for you. If you feel Like there's someone that you Really, Really, really want to work with, Right?

But it requires That you have confidence to Trust that People will come to you. So with that, I want to share one Big Belief that you need to have behind all of your marketing and in particular, your social media, but all of your marketing.

This is one belief. If you take nothing away from today and our conversation today, I really want you to take Away that Your emotional state comes through in your marketing.

So if you're feeling kind of graspy or needy and desperate, and you really need a client, you're going to be like that.

Dermatologist trying to point out a freckle and how you should Work with them and all of That. And those Results of That kind of emotional state Will get reflected back to you.

Like you'll, it'll get Reflected back to you in results. You could be repelling people without even really knowing it. So the one belief that I really want you to have is that There are people out There looking for a staging company, Specifically My staging company.
And I just need to have the confidence. I need to step into the confidence to inspire them, to take action, to hire us.

That's it, It puts you in such a grounded energy and there is something super, Super Attractive and magnetic About a Very grounded, neutral energy.

People can feel it even through our written communication. So if you take nothing away from today, understand that, That, That one thought Created intentionally and repeated to your brain over and over again.

Cause it might take some work, right? It might take some practice, especially if you're feeling a desperation to sign on clients and fill your calendar.

That one thought Should be at the, the Background of your brain. Every time you're creating some kind of content, you Have trust that if you Show up and provide Value, Your ideal client is going to take the steps that they need to work with you.

So the Beautiful thing is That Social media Allows you lots, Lots, more opportunity To Stay in front of people probably than any other medium that you have, because you're not necessarily going to be emailing your ideal clients every day with pictures Of projects That you've done or things like that.

But Out on social media, you can and that's a Beautiful way to D to develop your portfolio That people can see Without you Actually having to send them to a portfolio.

Those Ideal clients will get to See the beautiful work that you do. It allows you to be super clear about what you do, because As you have so many opportunities and so many ways that you can kind of talk About What you're doing via social media, you Really get to share that clarity And answer all the questions that your Prospective Clients might have Through Social media.
It's amazing, right? And again, this is all about experimentation. Don't let your brain stop. You. Don't let your brain Tell You that you're not doing it, right.
You're not sure if this will resonate. Maybe this won't get any likes. I mean, your brain is going to throw up a ton of stuff As you work Through your social media strategies and through anything.
Just, you know, honor it say I Get it. I understand it. We're moving forward anyway.

But again, you can inspire your potential clients to reach out To you because of What you're doing there, Because of the value that you're provided, Providing the information you're sharing.
That.

Your brain is going to throw up all kinds of roadblocks for you and tell you you're doing it wrong.

Maybe this isn't the right post. This isn't the right content, blah, Blah, blah, blah, Blah, blah. Right? Your brain is meant to keep you comfortable.

And social media is going to be a stretch and it's going to be a discomfort for You. Just that's what It is.
Your brain Will catch up. That's the Beautiful thing about it. Because as you try New things and you get results, Your brain will Catch up with you.
So There's an interesting thing. There's like your brain where it is right now, then there's your Future, right? Which Is Being out on social media and sharing all the things.
And then in the middle, There is what I love. Brooke Castillo calls the River of misery and in the river of misery is where your brain is going to throw up All of The excuses and the reasons why you shouldn't be doing a certain thing.
So just know that that river of misery is Part of the process. It's totally normal. Nothing's gone wrong. And your brain's not right.
So You just need to keep plowing through.

But let's talk about what you can put out there to at least Give you a framework to get Started.

So The first thing is you can share All of the ways you, I do the things inside of your business, right?

You can talk About how, You know, what does your Day look like? How do you think about a Project? How do you work With clients?

How Do you, you Know, choose inventory? What are, you know, Why do you style A room the way you Style it?

Why Is it not designed? Why is staging different than design?

What are the things you're thinking about? All those things that can come up there?
You know, I Hear a lot about How, you know, clients will move things or they'll question things and all that.
Well, all of that can actually Be shared all through your,  Your Social media stories. Had somebody Questioned why something was This way today.
Here's why I put it this way. Like All of that can actually be part of your social media. You can be sharing a portfolio there, right?

So all of your, your beautiful projects and work can really become a portfolio that people can begin to acclimate their eye to and see, and know that when they are working with you as a staging company, this is the look that you provide, right?

This is the level of styling that you offer the level of, you know, the quality of furniture, whatever it is, it's a wonderful place for you to help, you know, curate what your look is so people can see what it is before they hire you.

You can share your free lead magnet that we talked about before. This is a great place to share that, to bring people over to your email list, you can share case studies, right?

So not only can you share the beautiful space, but you can share the results, you can share, how you help that particular client.

Obviously, you know, you will want to ask permission for that. We do at the time of setting up our appointments, request permission to share you know anonymous kind of details, a story.
And with our marketing images and people have to sign off if that's okay, so you can share case studies, whether it was somebody who was sick and relocating or moving or whatever, it's, it's amazing.
The kinds of case st
udies that we can share. As we get to know more people, wasn't an, an investor that you help make a lot more money on the backside of a project that had gone, you know, over budget and over timeline.
Anyway, all that good
 stuff. It's also where you can cheer on your current clients. If you work with a realtors, builders, investors, trades, people moving companies, furniture, rental companies, any of that, you can shout those people out online and promote those partners.

One of my favorite things to do is to shout our realtors out from the rooftops. We are a business to business entity in my company.

And when I, when my realtors do well, our business does well. And so it's really important to me to shout them out and share their, their successes and, and, you know, create content with them collaboratively.

And again, you can collaborate with them to create information. One of my favorite reels that I'd seen done that I still haven't implemented is somebody posted, you know, a question like, what do you need to know about getting a mortgage as a first time buyer?

And she pushed her hand across the front of the screen to create a real. And when she pulled her hand back, it was the mortgage broker who was talking about the answers about how to get a mortgage for a first-time home buyer.
So there's like, so, so many fun things that you can do with your social media, but the key is how do we get it done when we're building a busy staging business and we really want to be out people, right?

So there are a few ways That you can get your social media done. And the first is Batch create it, Literally think about a theme of the month, you know, a month ahead of time and just Create A bunch of content based around that theme.

It's a lot Easier If you have kind of, I would say like when we're organizing, we want the baskets, The, you know, the vehicle To catch all of the stuff.
Sometimes just having the theme is the Vehicle for, for Creation, right? So that's Considered That Your beautiful decorative basket Is your theme of the month.

And you're going to create all of your content around that theme. So you can batch create it. You can schedule it, You can schedule it in a bunch of places.
Facebook Has its own publishing tool As Does, you can use Hoot suite or Tailwind or plan a li there's all kinds of things, but Facebook Schedule scheduler Specifically for Instagram and Facebook works Quite well At this point.
So and I would imagine that Facebook Probably Prioritizes things that were scheduled in their platform. I don't know that for Sure, But I would imagine that's part of it.
So I would just stick with Facebook For creating your publishing. Now, of course, you'll have To have a business Page For that, which obviously Should be optimized, make sure that Your profile says, You know, your staging company name and your Website or An email Address Or a phone number or something you don't want to Go to your, You know, have your business page up, or even use your personal page for your business.
And it says That you are a hairdresser. I don't know. Or it doesn't say anything about your business. You really Should Have business pages for all of your social media, just as an aside.

But there are also some resources to make it fun to create Your Social media. And I always go back to Canva.
I love Canva. You can create all kinds of Instagram, static Posts, Which are the ones that are in your feed.

You can create Reels, their stories.  You know, there's like so many templates on Canva.

You could Also use something called Temply, which Is designed to help you Create reels.  It's just templated Reels.

Social Curator,  Has A Lot of just templated, beautiful images and things, and kind of prompts to get you going.
That's another great one.

Also Instagram Layout, which is an app for your phone, where you can create the Kind of those grids Of different images and things like that.

And then Hypetype, which,  Creates animated Type for Your Instagram reels and stories, Super fun.

So there's Like So many tools out There.
If you just Start poking around and looking, you'll find some things, but I encourage You To get your mindset, right.

First of all, about Social media, right? So Get that belief That you're going to stay in front of people, you know, creating value.

That's How you're going to use social media. And then all of those ways that you can use it to create your portfolio answer frequently, asked questions, talk about objections people might have too, like it's expensive, or it's not worth it.
Like talk about the return on investment. There's all kinds of ways that you can pro prompt this. But the biggest thing is bringing your mindset to it, bringing that mindset, that it is an amazing tool that you can use to stay in touch in an organic way that entices people to come to you.
So all that said, let's get out there and get your juices flowing. Pick your theme of the month for next month.
I'd love for you to write it out right now. What the closest next month to you, as you're listening to this, what's the theme and think about all the ways you can riff on that theme for the entire month with your social media to stay in touch with your ideal people so that they come to you.
All right, my friend, I will talk with you in the next episode, have a great week!

Are you using social media for your staging business?

WHAT YOU’LL LEARN FROM THIS EPISODE:

LISTEN TO THE FULL EPISODE:

FEATURED ON THE SHOW:

FULL EPISODE TRANSCRIPT:

How To Use Social Media

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