“I cannot tell you how stressed I am. My husband and I were gifted his parents' house as a wedding present. It was so full of their stuff that we couldn't open two of the bedroom doors. You can't even imagine. And every time we started to clear out any room in the house, we would find major damage: termites, water. It's just been a disaster. We know that we aren't in the most desirable school district and the taxes are high here but we have a deadline for our new jobs to start out of state and we need to sell this fast. We are willing to do whatever you say.”
In all of my years in business, I have only cried with two clients. This was one of them. Her story, her stress and her exhaustion were so upsetting. And seriously? Hello, they were gifted a hoarder's house!?!
At these moments, I wonder about humanity feel so much pressure to be the solution. And my team does too. We have total belief that our staging system works, but it feels like we need to lean into that belief, even more, when we encounter a client like this.
My work with this client started with our Styling Evaluation and followed the exact strategies that I share in my e-book that you can download here for free.
During our time together we created a solid Selling Success Plan and decided that our Semi-vacant Photo Styling with Accessory Rental was the right fit to help them really achieve their desired result. This service is for houses where the sellers have moved out but leave behind the large key pieces of furniture for us to add our accessories to. We also supply art, lighting, towel, etc. Anything that we feel will have a high impact on the most important spaces in the house.
And this is the most important thing…the clients were willing to do everything on their Selling Success Plan. Everything. They also trusted their incredible Realtor, not only to hire us but to price their house strategically.
The bottom line: the message that they sent to the universe was that they were going to do everything possible to sell their house quickly.
And they did. With the power of incredible online listing photos and a perfect price, this house–which was once considered a small step away from being a hoarder's house–sold in less than 24 hours with 8 offers!
Here are some before and betters… oh, and remember this is the client's same furniture–in fact, the husband thought the leather chairs in the living room were new. Well, they were. They were newly moved from the family room to the living room : )
Listing Transformation
I would love to tell you that this result is unusual so that you can choose not to believe it, but it happens with the listings that we work on over and over and over. Moral of the story. Staging works. And we have oodles of ways to support you whether you live in Philadelphia or not. Schedule a Get Acquainted Call to see if we are a fit!
xo,
Lori
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