5 Staging Tips If Your House Isn’t Selling

Good houses don’t sell. It is a sad, frustrating fact. I have staged houses that were in that circumstance–great houses, no sale (until we staged!).  What I have found is that there are typically two things at play. Houses that don’t sell often have an issue with price or presentation. I tell all of my […]

4 Tips to Style Every Room Better NOW

Do you remember the Seinfeld episode with the “close talker”? Ever been in that situation? If you have, you know how important space is to how you feel in a social situation. Did you know that the same thing applies to how you arrange your furniture? Could your sofa possibly be making a potential buyer […]

How Do You Know If A House Should Be Staged?

I just recently gave a presentation to a real estate office and one of the REALTORS® asked a great question. How do you know if a house should be staged? I think that his real question is really about value.  How do I know if it is worth the investment to stage a house?  I think […]

5 Costly Mistakes of Untrained Stagers

Selling a house is never easy but today’s market is a total beast!  And, honestly, I think that I’m being kind about that.  The main criteria for selling real estate have always been location, size, and price.  But today, you also can’t overlook your property’s swagger—presentation and condition. Today, more than 90% of buyers are […]

Your Single Best Home Staging Tool

There is truly one shining star in my arsenal of staging tools. It isn’t the POD or storage space. It isn’t the vacuum, the broom or dustpan. It isn’t even the hammer or level. The best tool you have to stage is your camera.   It doesn’t have to be fancy.  Heck, it can even […]

4 Ways To Stage A Mantle and 1 Way Not To

Focal points are HUGE when staging a room!  When you think about your online listing, you have to go BIG when it comes to accessorizing your focal points because big is what jumps off the page in those itty bitty online listing photos. One of the best focal points in many rooms–and easiest to identify–is […]

Buyers’ Most Loved Real Estate Photo

My mom is my biggest fan.  She seriously thinks that everything I do, well almost everything I do, is great.  I know, I’m lucky, right?  But, to this day, she has one standard that she insists that I adhere to in her presence. I always thought it was rooted in vanity, but as I grow […]